Working closely with large cross-functional teams of production, management, technical, media, and sponsors, the design team had to comprehend all aspects while providing a high-quality concept. We transported guests into a wonderland with wavy checkered patterns and illusory flowers through an enormous mirrored entry moment. A skewed hedge wall provided fun photo moments, and the stage, main bar, and all sponsor touchpoints were thoughtfully integrated into the space to enhance the immersive experience.

Key Performance

Creating multiple moodboard options that showcase the design and aesthetic approach of the festival, kickstarting the holistic vision for all stakeholders involved

Providing a quantitative approach with an à-la-carte menu of designs featuring multiple concept options

Developing a master floor plan for the main festival, along with multiple versions highlighting key elements such as wayfinding and parking, security plans, fire and safety plans, staffing plans, signage plans, and a dimension-labeled version for load-in logistics

Designing and rendering all design elements to clearly communicate details with internal teams, vendors, and the client