LIQUID I.V. SUGAR FREE BODEGA
Welcome to the bodega.
Grab your snacks. Check the fridge. Hit the ATM.
Something feels… off.
The Liquid I.V. Bodega invites guests to ditch the glitch and rethink how energy should actually feel- no jitters, no crash,
just better energy built for city life.
Ready to reset?
PROJECT OVERVEIW
Liquid I.V. partnered with us to launch an immersive NYC pop-up celebrating the debut of Energy Multiplier Sugar-Free.
Inspired by the iconic bodega, we transformed the space into a two-part journey from glitch to good.
Guests entered the Glitch Grocer, a chaotic environment reflecting the crash and burnout of traditional energy drinks,
before passing through a hidden portal into the Good Energy Grocer- a bold, vibrant space powered by Liquid I.V. Through sampling,
interactive moments, and exclusive merch, the experience reframed energy as something cleaner, smarter, and more balanced.
DESIGN FRAMEWORK
The design leaned heavily into contrast.
The Glitch Grocer embraced sensory overload; hand-drawn signage, glitched graphics, distorted digital screens, and an atmosphere
that felt familiar yet unsettling. It was intentionally noisy, chaotic, and slightly broken.
Crossing into the Good Energy Grocer, the space snapped into clarity. Clean lines, bold color blocking, crisp messaging,
and playful bodega details created a refreshed environment that felt energized but grounded. Every element was crafted to surprise,
educate, and reframe what energy can look and feel like- without losing the authenticity of a true NYC corner store.
Key Performance
Developed the overarching spatial narrative translating Liquid I.V.’s “ditch the glitch” message into a physical, walk-through experience
Designed immersive environments for both Glitch Grocer and Good Energy Grocer, ensuring a clear emotional and visual contrast
Created spatial layouts, moments, and renderings to communicate intent across internal teams, vendors, and brand stakeholders
Integrated sampling, gameplay, photo moments, and exclusive merchandise into the environment to drive engagement and discovery
RESULT
TBD