HONDAVERSE
We're celebrating the release of Honda's brand new vehicle, the Prologue, and it's happening inside the Hondaverse at TwitchCon 2023.
Here in the Hondaverse, you can meet the new vehicle and race it in the exclusive map from Fortnite.
If you win, a special surprise prize; the Honda Motocompacto, is awaiting you!
Let’s power up!
Honda partnered with Twitch and wanted a creative way to promote the upcoming release of their latest vehicle, the Prologue, their first fully electric car at Twitchcon 2023.
The booth featured a circular design with the Prologue at the center, surrounded by informational monitors on the exterior and interior.
This allowed visitors to learn about the vehicle and experience the game’s world come to life. An overhead leaderboard encouraged
attendees to play the unreleased Fortnite map for a chance to win Honda’s reimagined Motocompacto electric scooter, also on display.
In collaboration with Team Liquid, Honda’s E-Sports team, daily meet-and-greets gave fans the chance to meet the gamers behind their
favorite screens.
DESIGN FRAMEWORK
The proposed look and feel for the space features darker color tones and metal textures to bring the futuristic aesthetic to life. Neon and LED elements add a sci-fi vibe, representing the "All Electric City," with touches of greenery and cityscape-inspired forms. The perimeter of the booth is not fully exposed, but it is also not too confined. The combination of solid walls, truss structure, and planter barriers offers a playful reveal of the experience inside, allowing guests to catch a glimpse of what the interior has in store for them.
Key Performance
Communicating creative direction internally to guide the project team on next steps and necessities, such as reaching out to vendors
Walking the client through creative elements — including concept, design, renders, and details — to ensure their vision is reflected in an innovative and creative way on the show floor
Directing the graphic designer to maintain a cohesive and seamless design language across various design elements
As a result of this project, the company secured a retainer with Twitch for future projects
RESULT
1,000 Twitch Streamers and Visitors Played the exclusive Fortnite Map with the fastest score of completion under 80 seconds
5,000+ Booth Attendees