FX GROTESQUERIE
Welcome to the grotesquerie.. We offer only the finest.
Fresh meats, unconventional dining experiences, and of course, the best entertainment.
But first, you must solve the puzzle and prove that you're worthy of the invite.
Are you ready to go grotesque?
PROJECT OVERVEIW
FX has reached out to develop an integrated promotional program to build buzz and drive tune-in for the new TV series "Grotesquerie".
We launched a two-part campaign to build buzz for their new series. Part one featured scream booths in Los Angeles, Nashville, and New York,
where guests’ screams were collected and transformed into a symphony. Part two was an exclusive dining experience for influencers,
with a creepy tasting menu and theatrical elements like escape room entrances and dancers in "meat" dresses, designed to excite and
unsettle guests while promoting the series.
DESIGN FRAMEWORK
It was all about setting the right vibe. The show screams an unsettling atmosphere with elements like a red-lit cross, mirrors with grunge textures, raw concrete, dim hospital rooms, and a metal grinder spewing meat all over the floor. Yet, the experience was polished, neat, and enhanced by an ornate curation of the space, articulating the fine balance between grotesque and sophistication.
Key Performance
Creating moodboards that encompass the overall aesthetic to kickstart the holistic vision for all stakeholders involved
Designing spatial layouts and renderings of the overall space while focusing on details to clearly communicate with internal teams, vendors, and the client
RESULT
300 Screams harvested at the scream booths
50 GA guests per market at each feast
60 influencers and press per market at each feast