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STARBUCKS EXPERIENCE

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PRODUCTION-FOCUSED CONCEPT DESIGNER INTERN,
EXPLORING THE FUTURE OF COFFEE AT STARBUCKS CORP.

 

Global Design and Innovation team of Starbucks sets the future direction of the company.
The team explores the entire process of the cup of coffee into the customers hand,
mainly demonstrated in Starbucks Reserve Roastery and Tasting Room.

 
 

1. SEATTLE ROASTERY
SUPPORT AND ADVANCEMENT

" PRODUCTION FOCUSED "

Main focus was to maintain Starbucks Reserve Roastery keep its exceptionality,
as well as representing the future direction for the brand to grow.
Design strategy was to touch base on sensorial activities going around within the space,
with theatrical scenery that shows process from raw bean to a cup in the consumer's hand.

 
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2. HOLIDAY POPUP
AT STARBUCKS ROASTERY

" LP DISPLAY TABLE "

This LP Display stand is inspired from music sheet with rhythmical play in between each slats.
Integrated to feature the playful form and integrating display slots are the key design point.
The challenge was to match the central display tray designed by Senior Designer in the team.

* SCROLL HORIZONTAL

 
 

3. FURNITURE BIBLE

" CONCEPT SKETCHING "

Furniture bible is collection of concept sketches of furnitures
with forms and material that suits Starbucks' brand identity.
It's created not necessarily to be manufactured, but to give general guideline,
and set the future of Starbucks' fixture collections.

* SCROLL HORIZONTAL

 
 
 

OTHER PROJECTS